Trendlogic
Discover more about each area in the menu on the left side of this page and find out in what way TRENDLOGIC can connect with you.
TRENDLOGIC EXPERTISE
Brand doctor
We add EMOTIONAL stories to RATIONAL truth.
Together with you we create a strategic story that fits your past and your future. We visualise, analyse and are able to define every relevant value aspect of companies. We create the total look & feel of a company, concept or collection.
TRENDLOGIC positions & visualises your BRAND and PRODUCT direction.
Design director
We work with tools that are very effective in all areas of collection building, behaviour, and communication. TRENDLOGIC is specialised in DESIGNMANAGEMENT, COLLECTION COORDINATION and BRAINSTORMING.
Trend analyst
We provide insight into trends and connect them with your consumer wishes. TRENDLOGIC analyses & translates TIMESPIRIT into COMMERCIAL CONSUMER focused OPPORTUNITIES.
Segmentation specialist
We analyse & love consumer truth. TRENDLOGIC is owner of a practical POSITIONING method, based on values and CONNECTED with style preference.
TRENDLOGIC CONSULTANCY
IN-COMPANY PROJECTS
Working as a vice director design I experienced the effectiveness of creating brand awareness.
Because of that, my starting point as an independant consultant is always brand awareness for the total company.
There are so many subjects and people in companies who need to be connected. We help companies to become effective within their brand values.
Some companies have brand values, others only have rational descriptions like quality or trustworthiness.
By optimising and creating translation from value to style, we ensure all members to have the same objectives.
Adding pictures to words we make any rational positioning story emotionally alive.
MANAGEMENT CONSULTANCY
- Company-Brand positioning
- Designmanagement
- Collection optimiser
- Organizer or member of brainstorm sessions
TREND/ DESIGN DIRECTORÂ
- Trend analyst
- Trend translator
- Illustrator
TRENDLOGIC TRAINING-WORKSHOP-SEMINARS
Ten years of experience giving lectures for large groups in Dutch or English. My public, in all domains become my clients. There are many subjects or possible combinations to create an inspiring presentation.
MARKETING RELEVANCE-SENSE OF SELF
Corporate connection.
CONSUMER VALUE and TASTE
Understand why and who wants what.
TIMESPIRIT
Translated into commercial opportunities in all product areas.
TOOLS for COMMERCIAL-CREATIVE TEAMS
Work more effective, combining emotional and rational thinking.
TRENDLOGIC VALUES
By combining what we see, hear, read and taste we create a new vision. We collect stories everywhere, to connect them wherever possible.
MOTIVATION: CONNECTING CREATIVITY + COMMON SENSE = SUCCESS
- CONNECTIVE
- INSPIRING
- PRATICAL
TRENDLOGIC METHODS
1. CRE-ACTIVE
2. CORPORATE CONNECTION
3. CVP
4. CONVERT TRUTH
5. CONSUMER COMMITMENT
6. CONNECT IN TIME
= Creative & Commercial
= Connecting Relevance & Sense of self
= Corporate Value Proposition
= Convert views
= Value & Style Connection
= To C more
1. CRE – ACTIVE
TYPICAL CRE-ACTIVE; DIFFERENT AND FUNCTIONAL
TRENDLOGIC is more than PRO-ACTIVE. We are
CRE-ACTIVE. We believe in solutions that are original and connected with company values and consumer needs.
2. CORPORATE CONNECTION
WHO are you?
To be RELEVANT you have to be CONNECTED with your VALUES both rational and emotional.
HOW can we recognise you?
To create A SENSE OF SELF is essential.
Company and product INSIDE values have to be CONNECTED with a chosen OUTSIDE style.
O-THENTICITY = O-riginality & au-THENTICITY
Logical stories are O-THENTIC, original, personal and connected with company roots.
3. CVP
More than USP (unique selling proposition) we believe in the importance of a CONNECTED VALUE PROPOSITION
We start with describing your VALUES with you. TRENDLOGIC will visualise them for you. We connect these
values with a chosen STYLE.
4. CONVERT THRUTH
THERE IS NO TRUTH, JUST DIFFERENCES IN PERCEPTION
TRENDLOGIC CONNECTS RATIONAL & EMOTIONAL TRUTH. We all react different to everything we see, feel, taste or hear. Is YOUR truth THE truth? The fact is that 70% of most Consumer products are bought by women! Directors, managers, buyers, designers, marketing and sales teams are a vital force who need to form a cohesive group. To make this happen a clear BRAND VALUE description translated in STYLE DIRECTION, is vital. We provide this in a NEW VISUAL LANGUAGE. Then, and only then, the emotional truth can be connected with rational truth.
At TRENDLOGIC we think with our hearts, like most women do. We realize that it is essential to connect heart & logic.
5. CONSUMER COMMITMENT
EVERYTHING STARTS AND ENDS WITH A FOCUS ON THE END USERS.
Consumers connect with their heart. Emotional attachment lasts much longer than price benefit.
There are situations when rational motivation is a more dominant factor.
6. CONNECT IN TIME
TIME SPIRIT INFLUENCES CONSUMER WISHES
We see and visualize those needs. TIME CONSCIOUSNESS is staying connected with world wide changes. What does it mean for your focus group? How does time spirit effect them? What could challenge them to buy more? I am not a trend watcher, I am a trend analyst and translator. What could your brand or product do, to be CONNECTED with changes in time. Does your focus group love CONTEMPORARY or TRADITIONAL products? What is their ‘TRENDSPEED’? Does this fit your brand?