TRENDLOGIC

Sandra Könings is the founder and owner of TRENDLOGIC bv. since 2006. Detailed views and experience is set out in the various icons.  In what way can TRENDLOGIC Connect with you? Brand doctor We add EMOTIONAL stories to RATIONAL truth. Together with you we Create a strategic story that fits your past and your future. We visualize, analyse and are able to define every relevant value aspect of  Companies. We Create the total look & feel of a Company, Concept or Collection. TRENDLOGIC positions & visualizes your BRAND and PRODUCT direction. Design director We work with tools that are very effective in all areas of design and Collection building. Product, interior, promotion, behavior, and Communication directions. TRENDLOGIC is specialized in DESIGNMANAGEMENT, COLLECTION COORDINATION and BRAINSTORMING. Trend analyst We provide insight into trends and Connect them with your Consumer wishes. TRENDLOGIC analyses & translates TIMESPIRIT into COMMERCIAL CONSUMER focussed OPPORTUNITIES. Segmentation specialist We analyse & love Consumer truth. TRENDLOGIC is owner of a practical POSITIONING method, based on values CONNECTED with style preference.

FOCUS ON MULTIPLE C's

TRENDLOGIC CONNECTS emotional (TRENDS) & rational (LOGIC) in Consumer wishes. We translate what is abstract and Creative in Commercial, practical stories that fit your Company. The C has a keyrol in our strategy. 1. CONNECT DOMAINS, COMPANIES & CONCEPTS TIMESPIRIT & CONSUMERS 2. COORDINATE COLLECTIONS & DESIGN PROCESS 3. COLLECT IDEAS & INSPIRATION

CONNECT:  IN EVERY WAY

Why not use foodideas for plant Concepts? Connect domains. 25 years of FASHION experience is
Combined with the love for Consumers and their total world, their daily life. TRENDLOGIC has experience
in FASHION, FLORAL, FOOD, FURNITURE and other areas. COMPANIES need CONCEPTS & PRODUCTS that fit
their values and Chosen style. Those products have to be Connected with timespirit in order to be
attractive for Consumers.

Everything inspires me. I don't have a job during part of the day, I have a life within my work. While
shopping I analyse, I get in Contact with Consumers, with real life, which gives me the ability to succesfully
Combine Common sense with a vision.

COORDINATE: COLLECTIONS & DESIGN PROCES

TRENDLOGIC has tools to make Collection building more Commercial & Clear. Effective Collection
building gives designers space for Creativity. A Coherent Creative Collection sells itself.

To get the message, Consumers need to get the total picture. It helps them to Connect with products
or brands, in the same way as they Connect with FRIENDS. Certain expectations are Created. To
Connect with Consumers on a long term base, you have to be Clear in your total story, every detail
Counts. Wthin fashion collections, it can mean being SET MINDED, but just as important is the behaviour
of the sales staff and the presentation. 

COLLECT: IDEAS & INSPIRATION

By Combining what we see, hear, read and taste we Create a new vision. We Collect images everywhere.

Every product Comes with a story. Just lovely pieces that make me smile and inspire me, vintage and
modern design, tableware, vases, pots, toys, plastic dolls, frames, books, fabrics, ribbons, buttons, hats,
stockings, old dresses, bags, pins, seeds, stones, pieces of wood, shells and more stuff which, to
another may seem useless. I translate this Collector Craze into flexibility and an open-mind towards
Chaos. It is a Challenge to bring structure to what might look uncoordinated. ORGANIZING without
loosing emotional attachment makes my work relevant.

"Solutions can pop up everywhere, any time and are not limited to my waking hours only."

TRENDLOGIC VALUES

1. CONNECTIVE 2. INSPIRING 3. PRATICAL MOTIVATION: CONNECTING CREATIVITY + COMMON SENSE = SUCCES

TRENDLOGIC METHODS

CRE - ACTIVE

TYPICAL CRE-ACTIVE; DIFFERENT AND FUNCTIONAL TRENDLOGIC is more than PRO-ACTIVE. We are CRE-ACTIVE. We believe in solutions that are original and Connected with Company values and Consumer needs

CORPORATE CONNECTION

WHO are you? To be RELEVANT you have to be CONNECTED with your VALUES both rational and emotional. HOW can we recognize you? To Create A SENSE OF SELF is essential. Company and product INSIDE values have to be CONNECTED with a Chosen OUTSIDE style. O-THENTICITY = O-riginality & au-THENTICITY Logical stories are O-THENTIC ,Original, personal and Connected with Company roots

CVP

More than USP (unique selling proposition) we believe in the importance of a CONNECTED VALUE PROPOSITION
We start with describing your VALUES with you. TRENDLOGIC will visualize them for you. We connect these
values with a Chosen STYLE.

CONVERT THRUTH

THERE IS NO TRUTH, JUST DIFFERENCES IN PERCEPTION

TRENDLOGIC CONNECTS RATIONAL & EMOTIONAL TRUTH. We all react different to everything we see, feel, taste or hear. Is YOUR truth THE truth? The fact is that 70% of most Consumer products are bought by women! Directors, managers, buyers, designers, marketing and sales teams are a vital force who need to form a Cohesive group. To make this happen a Clear BRAND VALUE description translated in STYLE DIRECTION, is vital. We provide this in a NEW VISUAL LANGUAGE. Then and only then the emotional truth can be Connected with rational truth.

At TRENDLOGIC we think with our hearts, like most women do. We realize that it is essential to Connect heart & logic.

CONSUMER COMMITMENT

EVERYTHING STARTS AND ENDS WITH A FOCUS ON THE END USERS.

Consumers Connect with their heart. Emotional attachment lasts much longer than price bennefit.
There are situations when rational motivation is a more dominant factor.

CONNECT IN TIME

TIME SPIRIT INFLUENCES CONSUMER WHISHES

We C and visualize those needs. TIME CONSCIOUSNESS is staying Connected. What does it mean for your focus group? How does time spirit effect them? What could Challenge them to buy more?

I am not just a trend watcher, I am a trend analyst and translator. What could your brand or product do, to be CONNECTED with Changes in time. Does your focus group love CONTEMPORARY or TRADITIONAL products?
What is their 'TRENDSPEED'?  Does this fit your brand?

TRENDLOGIC LANGUAGE & TOOLS

These tools are used in projects or seminars.

CONFIDENCE & CONVENIENCE

CONNECTING STARTS WITH QUALITY

Reliabillity and quality are boundary Conditions, not values.
For every price Class there is a good quality. It is a rational (measurable) truth that depends on the possible spending power.
Without the expected quality for a Certain price you would not survive in any market.

GOOD QUALITY is also a perception.
Beauty gives Confidence to a product or person. The quality of beauty & trends can not be measured. 
The handkerchiefs  shown are of excellent quality and design but were found in a rubbish bin

TRENDLOGIC CONSULTANCY

IN-COMPANY PROJECTS Working as a vice director design I experienced the effectiveness of Creating brand awareness. Because of that my starting point as an independant Consultant is always brand awareness for the total Company. There are so many subjects and people in Companies who need to be Connected. We help Companies to  become effective within their brand values. STRATEGIC CONSULTANCY Some Companies have brand values, others only have rational descriptions like quality or trustworthyness. By optimizing and Creating translation from value to style, we ensure all members to have the same objectives. Adding pictures to words we make any rational positioning story emotionally alive. MANAGEMENT CONSULTANCY -Company-Brand positioning -Designmanagement -Collection optimizer -Organizer or member of Brainstorm sessions -Trend analyst -Trend translator -Illustrator

TRENDLOGIC TRAINING-WORKSHOP-SEMINARS

10 years of experience  giving lectures for large groups in Dutch or English. My public, in all domains become my Clients. There are many subjects or possible Combinations to Create an inspiring presentation. MARKETING RELEVANCE-SENSE OF SELF. Corporate Connection CONSUMER VALUE and TASTE. Understand why and who wants what. TIMESPIRIT. Translated into Commercial opportunities in all product areas. TOOLS for COMMERCIAL-CREATIVE TEAMS Work more effective, Combining emotional and rational thinking.