CV
Geerweg 1
2731 BA Benthuizen
T: +31(0)79-3314723
M: +31(0)654338839
F: +31(0)79-3319358
E: s.konings@trendlogic.nl
Place of Birth: Wondai, Australia
Date of Birth: December 12, 1959
Nationality: Dutch
Marital Status: Married, two children (1985 and 1988)
Education
1982 Royal Academy of Fine Art The Hague-Fashion (Cum Laude)
1977 School of higher general secondary education (HAVO)
1969 2 years of American Primary school in Jeddah, Saudi Arabia
Experience before TRENDLOGIC bv.
2005-2006 Vice Director Design WE Europe
2000-2005 Collection Concept Manager WE Europe: Men, Women, Children Fashion
• Implement and create style/target group choices
• Professionalise total styling process
• Manage and develop 20 styling employees
• Analyse time spirit, vision on theme and product translation
• Optimize WE-collection overall view in order to be assigned as a retail brand
• Advise WE communication and branding
1998-2000 Concern stylist Fashion, PEEK &CLOPPENBURG: Men, Women, Children Fashion
• Develop and control label strategies
• Manage styling process and teams
• Analyse time spirit, visualize themes
• Development of wholesale collection, EURO BRANDS
1995-1998 Head of Styling of the total PEEK & CLOPPENBURG Benelux
• Develop, control and accentuate label strategies for female, male and children segments
• Implement working process and style/target group strategies for all Peek & Cloppenburg segments
• Analyse time spirit, translate & visualize into themes
• Anchor time spirit and themes of P&C collection
• Manage 12 styling employees
1988-1995 Head of Styling PEEK & CLOPPENBURG children’s department
• Develop, coordinate collection
• Important result: large increase of market and launch of ‘Beebies’ collection 1996
• Inform and creative management of the design and buying department (20 employees)
• Co-development and coordination of all promotion of the Children’s department
1985-1988 Stylist Children’s department PEEK & CLOPPENBURG
• Design and styling
1982-1985 Illustrator, FREELANCE
• Fashion: Vroom & Dreesman, Hunkemöller
• Press: Club, Ouders van Nu, Muziek Express, Popfoto and Yes
1982-1985 Styling lecturer,
• Academie de Couture te Rotterdam
KÖNINGS ADVIES (since 1997)
Founder and owner
VASES & HOME DECORATION
Trend advise WOESTIJNROOS, 1997. Trend advise DINGEMANS, 1998
Strategy and trend advisor STAR HOME DECOR, 1998-2006
HOUSEHOLD & HOME DECORATION
Strategy and trend advisor MARSKRAMER, 2000-2007
HORTICULTURE
Member of the jury of the Holland Award 1997-2000,
Trends and process advisor Flower Council the Netherlands, 1998-2000
Trend advise FIDES, CBA, SCHREURS, KOPPE BV, 1997
FOOD
Marketing and Product advisor KLEENE/GOEDHART (sugar goods), 1997
MCDONALDS 25th Anniversary Cake design , 1997
Design & Illustrations SEALECT, 1998
PRESENTATIONS AND LECTURING since 1997
Lectures and training for seminars, schools, and companies in horti culture:
Trade organisation LTO, VTB, Flower Auction Flora HOLLAND, Aalsmeer, Bovenkarspel,
Rabobank customers Marketing analysis and concept Flower Auction AALSMEER 1999′
Strategy and trend advisor TREND HOUSE for various clients: Basics &Trends, garden center Groenrijk, Flower auction Boskoop, Smaal Orchids, 2002
Trends and marketing concept advisor International Flower Bulb Center 2003
FASHION
Advisor BELDONA (lingery), 2002
Advisor advertising agency FCA retail (body care, vogue), 2001
Government examiner MDGO (fashion academies)
Supervise graduate projects of Technical University Delft, School of Higher Vocational Education – Communication, Art Academies and MVS Arnhem
TRENDLOGIC bv. since 2006
Founder and owner
Experience within the domain specific bullits