Trendlogic

 

HISTORY
My choice to attend the Art academy-Fashion has its roots in my passion for FIORUCCI at that time. I hated sewing in contrary to my intense enthusiasm for branding and the total story behind the brand, the communication and packaging. This also explains why my exams had a lot to do with marketing, design and styling in connection with food. Consumer focused experience started during my first job at VNU working for several magazines. At P&C essential marketing and commercial design was further developed. After working a mere six years as vice director design for WE, optimizing the WE values, design process, and the total collection, I chose to start my own business. Connecting fashion with other domains is always essential in the way I work.

MOTIVATION
OPTIMISE COLLECTIONS within the company values and with a focus on a chosen consumer group.
INCREASING EFFECTIVENESS OF DESIGN TEAMS through adjustment of univocal language
CREATING TIME SPIRIT AWARENESS especially through lectures and seminars. Providing a vision in relation to trend opportunities through images.

METHODS
TRENDLOGIC is wanted for a variety of services from marketing to design. Connecting these diverse areas is a great benefit, an added value which TRENDLOGIC provides.

BRAND FOCUS
Creating brand awareness trough development of visual brand books.

COLLECTION COORDINATOR
The key issue is optimising fashion collections by developing a more focused signature. To be more set minded, to be more consumer focused within the brand identity.

TREND ANALYST
TREND LECTURES to translate timespirit into commercial stories for design & buying teams. Theme, colour, material, pattern, form and detail for clothes and accessories are connected with the general consumers needs and wants.

TRAINING, with CONNECT being the main theme
Workshops and brainstorm sessions to develop values and style consciousness (corporate connection) and consumer preference groups.

MANAGING and EDUCATING individual designers or teams

ADVICE ON COMMUNICATION EXPRESSIONS

CLIENTS
International operating wholesale & retail brands with an European focus