Trendlogic

HISTORY
It is with pride that I am able to say that my passion for celebrating holidays and all festive occasions in general has been handed down to me by my mother. The manner in which she was able to create a home atmosphere with the most simple materials at hand can only be described as a true labor of love.
To this day I still collect vases and interior decoration. I am just as fascinated by the beauty of it all as I was when I was a child.
In 1998 the company Star Decoration, at that moment specialised in dried flowers, hired me for brand and collection advise. They became a successful home decoration company. This experience resulted in gaining new retail and wholesale Clients. In 2009 in addition to brand strategy and collection positioning, managing design became part of the work I do.

MOTIVATION
Adding love to interiors. We must realize that women want to personalize their `home’. TRENDLOGIC offers products that are connected with consumer wishes, creating a sense of pride. Less junk, less copies, more authentic commercial and tasteful products for mass markets. We also find the best pot & vase or added value for flowers & plants.

METHODS
TRENDLOGIC is owner of a value-style group model that gives great insight in consumer style preference.
We give in-company workshops, with the result that buying and design becomes more effective.

BRAND FOCUS
Giving relevance to your company existence. Why is your company there, what is the relevance?

• Develop brand directions
• Describe and visualise the brand values.
• Add emotional values to the rational strategy
• Develop new brand books
• Translate product values into a coherent collection.
• Translate your values into communication directions.

CONSUMERFOCUS
Whom do you want to connect with?
• Connect companies with potential or existing end-users
• Visualise brand specific target groups
• Make your products relevant for consumers

TREND ANALYST
Visualise abstract influences and translate these into practical and inspiring product stories that fit your company.
• Translate time spirit into commercial themes
• Develop company specific mood boards
• Create trend books
• In-company trend presentations to encourage creativity and authenticity, by connecting with consumer knowledge.
• Inspire teams and stimulate them to translate time spirit into a company signature that fits the brand or product strategy.

DESIGN MANAGEMENT
Giving direction to design by creating starting points and keeping the focus during the total process.
• Art direction for communication; In-store, exhibition, brochures, magazines, packaging and labeling
• Product development within themes to create coherent brand focussed collections
• Connecting (fashion) designers from other product areas of design

TRAINING/WORKSHOPS/LECTURES
Presentations for all levels; directors, management, buying, design & sales teams. These presentations create brand and consumer awareness for everyone involved.
• Marketing relevance & sense of self
• Consumer value & tase
• Timespirit
• Tools for commercial creative teams

CLIENTS
Most of our clients sell all-over the world, we have an international scope.

NEW – 2011/ 2012
Elho
HEMA, all interior decoration groups
Kaemingk
Life & Garden

BEFORE 2011
EFSA
EURO DECOR
MARSKRAMER
STAR HOME DECORATION
STUDIO LEONTIER, Ter Laak
TIDEE