Trendlogic

 
HISTORY
Like so many women, I too, find that housekeeping chores are not the preferred way I wish to spend my time. However, having confessed to that, I must also admit I am addicted to buying household articles from other cultures and the fifties. At flea markets I have noticed with interest how much a consumer is prepared to pay for nostalgic kitchenware. The wish to add personal taste, even to a boring part of daily life, seems to be a universal need. TRENDLOGIC provides in this need.

MOTIVATION
Adding fun & function to housekeeping chores. Creating a brand story together, connecting your consumer style and awareness. By connecting function with trend opportunities we build relevant collections to increase your turnover.

METHODS
TRENDLOGIC is owner of a value-style group model that gives great insight in consumer style preference.

BRAND FOCUS
Giving relevance to your company existence. Why is your company there, what is the relevance?
• Develop brand directions
• Describe and visualise the brand values.
• Add emotional values to the rational strategy
• Develop new brand books
• Translate product values into a coherent collection
• Translate your values into communication directions

CONSUMERFOCUS
Whom do you want to connect with?
• Connect companies with potential or existing end-users
• Visualise brand specific target groups
• Make your products relevant for consumers

TREND ANALYST
Vizualise abstact influences and translate these into practical and inspiring product stories that fit your company.
• Translate time spirit into commercial themes
• Develop company specific mood boards
• Create trend books
• In-company trend presentations to encourage creativity and authenticity, by connecting with consumer knowledge.
• Inspire teams and stimulate them to translate time spirit into a company signature that fits the brand or product strategy.

DESIGN MANAGEMENT
Giving direction to design by creating starting points and keeping the focus during the total process.
• Art direction for communication; In store, exhibition, brochures, magazines, packaging and labeling etc.
• Product development within themes to create coherent brand focusses collections.
• Connecting (fashion) designers from other product areas of design.

TRAINING-WORKSHOPS-LECTURES
Presentations for all levels; directors, management, buying, design & sales teams. These presentations create brand and consumer awareness for everyone involved.
• Marketing relevance-sense of self.
• Consumer value & tase
• Timespirit
• Tools for commercial creative teams

CLIENTS
NEW – 2011/ 2012
HEMA, cooking & tableware
KAEMINGK

BEFORE 2011
EURO DECOR
MARSKRAMER